Most people shop online these days, and the appearance of your business' website can be a key factor in whether visitors stay to browse or merely move on. One important element in the graphic design phase of your website content and business literature is the font that you choose. Read on for some tips on how to get it right.
Why font matters
The font style that you choose should reflect the image you wish to portray for your business. For example, if you run a computer repairs company, you might want to choose something blocky and technical-looking for your logo and page headings.
In addition to looking good, the font you choose can affect the readability of your content. For example, although a fancy script might look pretty, it could be extremely difficult to read if used for the body text of an article, so it's best to keep this type of font for logos.
Considerations when choosing fonts
The best font size for online readability is between 14px and 16px; any smaller than this and readers may struggle to read your online content, especially on the small screen of a smartphone or tablet. Header font can be larger, but be careful to keep it in proportion to the body text so that it's not overwhelming. You can use a smaller font size for printed material, and a good printing company will offer you more advice on this.
Professional graphic design firms often use two different fonts; one for the headers and another for the body text. This breaks up the content and makes it appear more interesting, but any more than two fonts can make your site look amateurish. A coupling that works well is a strong sans-serif for headings and a simple serif for the body and lesser sub-headings. Serif is a good font to choose for both online and printed content, because it is compatible with the quality of digital format screen resolutions on most devices and browsers and is also easy on the eye for readers who are perusing paper documents.
Using colours
It can be tempting to go wild with colours on your website and company literature. However, it's best to use them sparingly and consistently in order to keep everything looking professional. Stick with one colour for the body text and another for headings. Dark colours on light backgrounds make for a good contrast that's easy to read, and pale-coloured letters on a dark background can be effective, but use this technique in moderation as too much pale text can be hard to read.
In conclusion
It's important that you choose your fonts wisely if you decide to take the DIY graphic design route for your business website and literature. For more advice, have a chat with a good printing services company who may also be able to show you some examples of different fonts and how they work.
Share27 July 2016
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